Here in this Blog i m trying to Deconstruct Surf Excel Ad " Dagg acheche hai"
1. A Theory used in study of Literary or philosophy which
says that a piece of writing does not have just one meaning .Go for Discourse
everything has two side . The deconstruction is the theory/practice of reading
which questions and claims to subvert or undermine the assumption that the
system of language provides grounds that adequate to establish the boundaries,
the coherence or unity, and the determinate meanings of the literary text.
2. As we Know that children are more prone to accepting advertisements as truthful, accurate, and unbiased than adults are. Adults are able to recognize that the purpose of advertising is to persuade. Children under the age of 6 have difficulties separating commercials from regular television programming.
Here this, latest TV commercial ad attempts to promote the values of forgiveness and harmony using the 'Daag achche hai' proposition. Boy walks, he continuously pulls his trousers, which appear to be loose and keep slipping off. On his way, he meets three boys from his school, who laugh at him and as part of a prank, pull down his trousers. They make fun him of him by calling him 'chaddiwale'.
2. As we Know that children are more prone to accepting advertisements as truthful, accurate, and unbiased than adults are. Adults are able to recognize that the purpose of advertising is to persuade. Children under the age of 6 have difficulties separating commercials from regular television programming.
Here this, latest TV commercial ad attempts to promote the values of forgiveness and harmony using the 'Daag achche hai' proposition. Boy walks, he continuously pulls his trousers, which appear to be loose and keep slipping off. On his way, he meets three boys from his school, who laugh at him and as part of a prank, pull down his trousers. They make fun him of him by calling him 'chaddiwale'.
Suddenly, a teacher from the boys' school appears and inquires what's going on. To this, the young boy replies that that they were practicing for the forthcoming sack race. He holds his trousers like a sack and jumps into a pool of mud and dirt. The other boys feel ashamed and as the teacher leaves, apologise to the kid. All three boys then pull down their pants and jump into the mud. It ends with the voiceover saying, "Daag achche hai."
What the negative as well as wrong impression from this ad is that students leading towards Bad thing. Tag which is given to this ad looking forward for another idea that Why we make Daag on our Self.
School children become addict to watch the advertisement. So majority of their study time is occupied for entertainment programme rather than extra circular activities like sports and games. Advertisement informs the public about their need and influences the living standard according to pattern and customs. It brings the people to the scientific way of living than the traditional system. It straightens the parent’s child relationship in the family where parents are wheat straightens the parent’s child relationship in the family where parents are employed.
It changes the attitude and behavior of the day to day life. It influences the people towards bad habits by seeing the advertisement. It tempts the low income group towards luxury life. It creates the image of personality and prestige.
